ICNA CSJ Partners with Toyota for Super Bowl ad

ICNA CSJ Partners with Toyota for Super Bowl ad

Feb 5, 2018

WASHINGTON D.C. (February 5, 2018) – The ​​ICNA Council for Social Justice (CSJ) expresses its appreciation for the opportunity to work with Toyota for their Super Bowl commercial entitled “One Team” and provide consultation.

“During these times of polarization, we were glad to work with Toyota to put forward a message of friendship among people of different faiths” said Dr. Zahid Bukhari, Executive Director, ICNA CSJ. CSJ was involved in the production of the commercial including script writing, scouting for locations, talent search, filming and editing.

Waqas Syed, ICNA CSJ Lead California, at the filming of the Toyota Super Bowl Ad.

Last year, ICNA CSJ worked with Amazon on a similar concept for their commercial for the holidays. We hope more brands and companies will reach out to us to depict an accurate image of our faith and its teachings which often times are misrepresented in the media.

The Islamic Circle of North America is a leading American Muslim organization dedicated to the betterment of society through the application of Islamic values. Since 1968, ICNA has worked to build relations between communities by devoting itself to education, outreach, social services and relief efforts.


Islamic Circle of North America
E-mail: ICNA PR Email
Office: (718) 658-1199

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The inclusion of poor in our festivity must be done without which we cannot complete our service to Allah SWT. How many societies the poor is left out of the pie and the rich eats the entire pie. A few weeks ago, we celebrated Eid-ul Fitr. And on that Eid, we enjoy its virtues by giving the Zakaat-ul Fitr to the poor before we begin the Eid prayer. This Eid we have to complete its celebration by giving 1/3 of the meat to the poor and needy. As Allah SWT says: Then eat thereof and feed therewith the poor who have a very hard time. (22:28) EID MUBAARAK!

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