(DALLAS, November 26) – ICNA Dallas launched a new outreach billboard campaign on November 26 in four different prime locations of Dallas. These ads are expected to be viewed by approximately a million commuters utilizing these highways every day.
Viewers of these billboards will have an opportunity to observe & ponder over the expression: “Muhammad: A Mercy to Mankind” inviting them through the toll-free number 1-877-Why-Islam to know more about Prophet Muhammad (pbuh).
The cascading impact of this billboard campaign is sure to generate positive results. Having been influenced heavily by the negative media campaign against Islam and Muslims, this effort opens a large window of opportunity to pose their “Why, What, How, When” questions and receive the right answers. This campaign will also clear the smear and will portray an undistorted picture of Islam & Muslims in their minds, thus rejecting any further negative notions spread.
In addition to highlighting the character of the Prophet, it also encourages the viewers to get a free copy of Qur’an and get more info about Islam by calling the hotline or visiting the website WhyIslam.org.
The locations have been chosen very carefully for these billboards keeping in mind the diversity, ethnicity and volume of the commuters.
The inclusion of poor in our festivity must be done without which we cannot complete our service to Allah SWT. How many societies the poor is left out of the pie and the rich eats the entire pie. A few weeks ago, we celebrated Eid-ul Fitr. And on that Eid, we enjoy its virtues by giving the Zakaat-ul Fitr to the poor before we begin the Eid prayer. This Eid we have to complete its celebration by giving 1/3 of the meat to the poor and needy. As Allah SWT says: Then eat thereof and feed therewith the poor who have a very hard time. (22:28) EID MUBAARAK!