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ICNA’s 877-Why-Islam Project Launches TV Ads

01 31 11



Piscataway, New Jersey (January 31, 2011) – Islamic Circle of North America (ICNA), a grassroots- based non-sectarian mainstream organization of North American Muslims, has launched a TV Ad campaign in order to disseminate accurate information on Islam and Muslims, through its outreach project 877-Why-Islam.

The ad campaign, initiated in December 2010, will cover eight US regions through March 2011. The networks airing these ads in various cities are CNN, ESPN, MSNBC, Fox News, YNN (News) and Comedy Central.

“This is the most significant outreach effort we have undertaken on television in our 10 year history,” said Tariq Zameer, 877-Why-Islam’s National Coordinator. “It is one more step in our efforts to promote religious harmony, and the American values of mutual respect and religious freedom,” added Mr. Zameer.

The eight regions covered by the campaign are Dallas (TX), Syracuse (NY), Sacramento (CA), Bay Area (CA), Southern California (CA), Baltimore (MD), Miami (FL) and New Jersey. The ads will invite viewers to set aside stereotypes and explore the truth about Islam themselves, by calling the toll free number 1-877-WHY-ISLAM or visiting the website Either service can be used to ask questions or order free literature.

877-Why-Islam, is an international Outreach Program managed by the Islamic Circle of North America having 35 chapters across the nation.

The Islamic Circle of North America is a leading American Muslim organization dedicated to the betterment of society through the application of Islamic values. Since 1968, ICNA has worked to build relations between communities by devoting itself to education, outreach, social services and relief efforts.


Islamic Circle of North America
E-mail: ICNA PR Email
Office: (718) 658-1199

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