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ICNA: Take Action Against Bigotry & Hate

12 9 11



JAMAICA, New York (December 9, 2011) – The Islamic Circle of North America (ICNA) issued a press release today criticizing Lowe’s for pulling advertising from All-American Muslim, and urging the American Muslim community to contact the company and express its disappointment with this decision.

“We find it incredibly disturbing that Lowe’s has caved to the calls of Islamophobes and pulled advertising from All-American Muslim, an American reality show on TLC that is working to dispel stereotypes and counter hatred against the American Muslim community,” said ICNA Vice President for Public Affairs Naeem Baig.

All-American Muslim provides insight into the struggles of a minority religious community as it works to establish its American identity while adhering to its faith. If Lowe’s claims to be a retailer for all Americans it should support such programs, but by withdrawing its advertising Lowe’s has shown that it is not welcoming of all Americans or of minority faith groups.

We urge the American Muslim community and our friends, family, neighbors and all people of conscience to call Lowe’s CEO Robert Niblock at (704) 758-2084 or Executive Support Mr. Andrew Kilby at (866) 900-4650 and respectfully complain about this decision.

Here are the talking points:

“I am calling to complain regarding Lowe’s decision to pull advertising from TLC’s All-American Muslim. The defamatory remarks made regarding this show are false and hateful towards our community. By caving to Islamophobes, Lowe’s is essentially supporting and disseminating negative stereotypes about American Muslims.

This show is neither ‘propaganda’ nor a ‘clear and present danger to the liberties and traditional values’ of Americans. As Americans we value tolerance, understanding and coexistence, all of which are cultivated through All-American Muslim. What portion of Lowe’s advertising guidelines is adverse to these ideals?

I will not support a corporation that panders to bigotry and the demands of hate groups. I strongly urge you to reconsider your decision and reinstate advertising for All-American Muslim.”

You may also email by clicking here.

If Lowe’s stands by its decision, we urge all Americans who stand for justice to boycott Lowe’s by canceling their memberships and taking their business elsewhere. We firmly believe that a corporation that does not care for the support of the American Muslim community should not be given the privilege of receiving it.

We also ask that you counter the hateful calls of Islamophobes and show your support for All-American Muslim by tuning in to TLC on Sundays at 10/9 Central.

The Islamic Circle of North America is a leading American Muslim organization dedicated to the betterment of society through the application of Islamic values. Since 1968, ICNA has worked to build relations between communities by devoting itself to education, outreach, social services and relief efforts.


Islamic Circle of North America
E-mail: ICNA PR Email
Office: (718) 658-1199

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  • kenneth

    I have been a loyal customer of lowes for years, however as of today i no longer am. This morning i went out of my way to go to a home depot instead. I will continue to do this unless lowes reconsider its decision and reinstate its advertising for All American Muslim

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  • First of all I have not seen this ad, secondly if this is offensive to our beliefs and actions. I second the notion as a builder to bycott Lowes and all other american companies who use religion to promote their services. It is an utter shame what we as american have come down to in destroying what little is left of the American Dream. Freedom and Dignity is the right of every religion. United we stand divided we fall.

  • Nourai

    For Whom it may concern,

    From what I’m witnessing, you’re all probably flooded with responses and may not even reach mine to read this. Hopefully you do. First I would like to say is, I see both perspectives on the side. I am a Muslim, I was born in the Middle East however I was raised in the States. Growing up in America was a blessing, according to my family. Meanwhile, I feel at home in the states culturally because of my religion and culture. My first perspective is the American way, yes, I do know that every American and non – American citizens are crushed with what had happened at 9/11, may all who died Rest in Peace and may God send his blessings down to their family members. But, you cannot blame a group of Muslims for what happened. I agree, the background of Muslims and the Qurran have some violence. Then again, so did most other religious groups back in the days fighting for their rights for their own religion. I’m getting off track and rambling on and on, but isn’t America known for being the glorious country since 1776? Isn’t America the melting pot? According to Ted Liue, the State Sen, he called the move “bigoted, shameful, and un- American” (Source –,0,5909694.story) Do you know what’s shameful? What’s shameful is going against the First Amedment this country has formed. Amedment one, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to asssemble, and to petition the Government for the redress of grievances.” Such a beautiful Amedment, am I correct? I have to agree, not much voice of a man, woman, or child can be heard in the Muslim countries. That’s why Muslims are settling in America. I don’t know about the small ratio of Muslims who don’t like America. However, the majority, like myself and my family adore America for what it is known for. I know that Lowes is not prohibiting the free exercise and all, but looking back into history how African Americans where treated in America , I’m sort of feeling this treatment right now. What happened to the gorgeous melting pot? Why such hate against ALL Muslims? Should we hate Christians because the KKK considered themselves that they are Christian and base their doctrines upon their own ideas of the Old Testament in the bible? No, we should not. You cannot blame ONE group of a certian race/ethnicty/religion for half the world’s population. All I’m saying is, what really is bigoted, shameful, and un – American is what Lowes did. Lowes, you made us Muslim Ameicans look embarresed. How are we all supposed to settle in this beautiful country with all this hate among us? First, the people, now the local stores? Honestly, I felt like this move was NOT a positive impact, it was a negative impact. Thanks for taking the time to read through this and I hope you get another perspective on this situation. I’m proud to be a Muslim, and I’m proud to be an American.

  • Mary McCarthy

    The show depicts average Americans who also happen to be Muslim. They love their country, want the best for their children and have the same issues and concerns as any other citizen of the United States. Wasn’t America founded on religious freedom? Maybe it’s the people at Lowe’s who made this decision that are practicing an anti-American, subversive agenda?
    I happen to be a female of Jewish and Irish protestant heritage. I don’t practice any organized religion, but will fight for the right of others to practice theirs free from prejudice. Assalamu alaikum, Namaste, Peace on earth good will towards all Mary M.

  • Fawad Saeed

    @ Eemaan Khan. Eemaan you have totally misunderstood the idea behind the show. This is in reality who the Ummah is, and this is how actually we all are. Islam is a faith of a billion muslims where you will find very devout and very careless, very observing and those who dont care at all, we all know devout muslims and we all know those who have been very lax with their faith. No one is justifying Tatoos or buying/selling liquor or bars as you have mentioned. She is liberal muslim who wants to open a bar – have you beento UAE, Kuwait, Jordan, Egypt and many more Islamic countries where they buy and sell aloohol. The point i am trying to make it they are showing the human face of Islam, where like any other religion, some are devout some are not. If you dont want to watch it please dont but before you make that decision try to understand what the show is portraying, its not portraying Islam, its protraying lifes of muslims who are struggleing – like us – with their faith and trying to establish a blance between their faith and their life and it portrays those who are very devout and those who are not. You are reading too much into it.

  • Zara

    Wrong is wrong. Racism is wrong.Hatred is wrong. Fear is wrong. It’s shameful when politics and economy get involved with hate. I’m disappointed in Lowes and any hate-spreading company. The little people who work there may be nice, and some may be muslims. Little do they know who they work for. If they don’t change their position, I will not return and will discourage everyone from shopping at the bigotted LOWES.

  • MR

    Jazakallahu khairun for the extensive write-up as to what to say when we call. It helped immensely.